Corporate Identity - The Image of a Company

Developing Corporate Identity

Corporate identity is not just a logo or a name of a company. Though these are the most visible of its components. Corporate identity is what makes a company special and unique. It expresses the company's approach to business, its values and business culture. It is reflected in everything from the quality of the products and/or services, marketing strategies, communication media, and working environment. Corporate identity should tie all the different elements of the business together in a unifying way. Corporate identity enables the company to build recognition and loyalty among clients, to communicate its values and special approach to business in a memorable way, to establish a benchmark of set of goals, against which the performance can be judged, and to give employees a sense of belonging to a team.

Corporate identity is especially important for a new company. A well-developed corporate identity is an investment in the company's future. It helps to lend credibility and professionalism to the enterprise, at a time when it is trying to become known in the market. Successful companies invest a lot of time and energy into managing how they are seen by the world. They do not leave anything to chance when it comes to their corporate identity. Corporate identity is also the detailed way a company is intended to be run, serving as a guide to employees as the company grows.

Developing an effective corporate identity does not necessarily mean investing large amounts of money - but it takes time and careful consideration. Business Gates Corporation provides tradename/trademark design, logo design, webpage design and corporate identity consulting.


VISUAL COMPONENTS OF CORPORATE IDENTITY - VISUAL IDENTITY

Choosing A Company Name (Tradename) - NAMINGTON Tradename Desing $200

Logotype Design - SIGNSTER Logo Tailoring $400

Domain Registration (tradename.com / trademark.com) $30

Choosing A Trademark / Service Mark / Brand Name - NAMINGTON Trademark Desing $200

All-In-One Solution NAMESTER i.e. Namington & Signster, Domain Registration, Choosing Corporate Colors $500

Corporate Identity Consulting And Special Services (Corporate Identity Manual Development) $60 Per Hour

Additional Design Services i.e. Letterhead Design, Stationery & Business Forms, Product Styling, Packaging, Promotional / Novelty Gifts, Signage, Vehicles, Brochures & And Annual Reports, Exhibition Graphics & Print Advertisements $50 Per Hour

1998 Business Gates Corporation. Business Gates, Namester, Namington, Signster,and 'The Identity Company' are trademarks of Business Gates Corp. Legal disclaimer.

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